The Power of Role Modelling
Here is a campaign that will discuss the effectiveness of the role
modelling. Our target audiences are the teenagers. Our main goal is to raise the
awareness among the teenagers about the negative impacts of the role modelling.
Our campaign will focus on the effectiveness of celebrities as actors,
actresses, models, and singers.
Albert Bandura once said that people tend to present the behaviours
that are learned either intentionally or inadvertently. These
behaviours are mainly learned from the role models. Role modelling is
considered to be very powerful and important thing that has a great influence
on teenagers. Role modelling tend to be an important method for teens to build
up their identity and purpose. Adolescentstend to watch adults as parents,
celebrities, and even their friends in order to identify the appropriate and
acceptable way to behave. This influence on
teenagers can be positive or negative.
Every teen probably has a celebrity that he raves about all the
time, whether it's a movie star or a sports figure. The movie stars, and singers
plays an important role in the way the teenagers behave, talk, appear, and
perceive the world around them.
The majority of teens search for a star or a hero to idolize during
their development years. ”Teenagers are the most common people trying to copy
their idols” . They are easily influenced by celebrities as they are so
vulnerable. They tend to imitate their favorite star in everything, the way they
dress, and the way they behave . Sometimes, teenagers blindly imitate their
beloved star even if they are behaving in an inappropriate manner. For example,
they tend to follow the Miley Cyrus who was caught while she was smoking marijuana in one of the films, and Paris
Hilton who was kept in jail as she once drank drugs. “They
have become immune to things that are wrong because they constantly see
celebrities conducting themselves in this manner in the media.”
“Teens today are more body conscious than ever before”. They are so
obsessed with the body image and the marvellous appearance of the celebrities
and models in magazines. The magical media transforms those normal, or ugly
models into air brushed, beautiful, and hot ones. There are some factors that
contributes in delivering this image to teenagers. First, these models or
celebrities are subjected to several plastic surgeries in order to keep their
faces perfect without any defaults. For examples, these surgeries keep their
face skin stretched, increase the size of the lips and breast, and keep their
ears pinned back. Teens all the time seek the ways how to be thin and attractive
to be like their beloved celebrity or model. Also, these surgeries can easily
keep these models or celebrities thin and attractive, for example by reducing
the size of their stomachs. Therefore, teens automatically think that being thin
is a normal norm in the society as almost all the magazines, advertisements, and
films tend to present. They become totally unsatisfied and depressed with their
outfit and their body image. Second factor is the makeup and cosmetics that can
also vanish most of the wrinkles around their eyes, and the panda eyes found
under their eyes. Third factor is the Photoshop program that is used to change
some of the image features. This program makes extreme makeover in the outlook
of the celebrities and models. For example, it can controls the size of the
body in the image, it makes the body looks thinner and more attractive. Also,
the contrast of the colours can be adjusted to make the model appear with
spectacular complexion, bright and lice hair.
Our campaign aims to make the teenagers more convinced that no one is
perfect, and there are many modifications that take place in order for the these
models, and celebrities to appear that perfect. So, teenagers have to be
more confident concerning their appearance.
Written by: Nada Shaker
Here is a campaign that will discuss the effectiveness of the role
modelling. Our target audiences are the teenagers. Our main goal is to raise the
awareness among the teenagers about the negative impacts of the role modelling.
Our campaign will focus on the effectiveness of celebrities as actors,
actresses, models, and singers.
Albert Bandura once said that people tend to present the behaviours
that are learned either intentionally or inadvertently. These
behaviours are mainly learned from the role models. Role modelling is
considered to be very powerful and important thing that has a great influence
on teenagers. Role modelling tend to be an important method for teens to build
up their identity and purpose. Adolescentstend to watch adults as parents,
celebrities, and even their friends in order to identify the appropriate and
acceptable way to behave. This influence on
teenagers can be positive or negative.
Every teen probably has a celebrity that he raves about all the
time, whether it's a movie star or a sports figure. The movie stars, and singers
plays an important role in the way the teenagers behave, talk, appear, and
perceive the world around them.
The majority of teens search for a star or a hero to idolize during
their development years. ”Teenagers are the most common people trying to copy
their idols” . They are easily influenced by celebrities as they are so
vulnerable. They tend to imitate their favorite star in everything, the way they
dress, and the way they behave . Sometimes, teenagers blindly imitate their
beloved star even if they are behaving in an inappropriate manner. For example,
they tend to follow the Miley Cyrus who was caught while she was smoking marijuana in one of the films, and Paris
Hilton who was kept in jail as she once drank drugs. “They
have become immune to things that are wrong because they constantly see
celebrities conducting themselves in this manner in the media.”
“Teens today are more body conscious than ever before”. They are so
obsessed with the body image and the marvellous appearance of the celebrities
and models in magazines. The magical media transforms those normal, or ugly
models into air brushed, beautiful, and hot ones. There are some factors that
contributes in delivering this image to teenagers. First, these models or
celebrities are subjected to several plastic surgeries in order to keep their
faces perfect without any defaults. For examples, these surgeries keep their
face skin stretched, increase the size of the lips and breast, and keep their
ears pinned back. Teens all the time seek the ways how to be thin and attractive
to be like their beloved celebrity or model. Also, these surgeries can easily
keep these models or celebrities thin and attractive, for example by reducing
the size of their stomachs. Therefore, teens automatically think that being thin
is a normal norm in the society as almost all the magazines, advertisements, and
films tend to present. They become totally unsatisfied and depressed with their
outfit and their body image. Second factor is the makeup and cosmetics that can
also vanish most of the wrinkles around their eyes, and the panda eyes found
under their eyes. Third factor is the Photoshop program that is used to change
some of the image features. This program makes extreme makeover in the outlook
of the celebrities and models. For example, it can controls the size of the
body in the image, it makes the body looks thinner and more attractive. Also,
the contrast of the colours can be adjusted to make the model appear with
spectacular complexion, bright and lice hair.
Our campaign aims to make the teenagers more convinced that no one is
perfect, and there are many modifications that take place in order for the these
models, and celebrities to appear that perfect. So, teenagers have to be
more confident concerning their appearance.
Written by: Nada Shaker